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NEWS TREND
Dongfeng Import and Export Company's passenger vehicle strategic layout in the Middle East enters the phase of scaled expansion.
Recently, Dongfeng Import and Export Company’s Passenger Vehicle Overseas Marketing Department achieved a strategic breakthrough in the Middle East market. The high-end new energy brand VOYAH successfully held its brand debut and new vehicle launch events in Abu Dhabi, the capital of the UAE, and Doha, the capital of Qatar. This marks the official phase of large-scale expansion of Dongfeng’s strategic presence in the Middle East region.
Grand Opening of the Flagship Store and Dual Vehicle Launch
On May 9th, VOYAH held its brand launch event in Abu Dhabi, the capital of the UAE, officially announcing its entry into the Middle Eastern market. On the same day, the VOYAH flagship store, located on the Abu Dhabi waterfront, had its grand opening. Situated next to the iconic seaside promenade, the store integrates Eastern aesthetic design with Arabian cultural elements, creating an immersive high-end experience space. Inside the flagship store, the VOYAH FREE and VOYAH DREAM models began pre-sales, attracting widespread attention.
"VOYAH has gained global recognition for its exceptional quality, intelligent technology, and safety performance. We look forward to deepening our cooperation to provide Middle Eastern users with travel solutions that combine luxury and sustainability."
— CEO of Abu Dhabi Automobile Company, Syed Faiz Karim.
On the evening of the event, the company held a brand launch dinner in the UAE, with 250 local dealers, shareholders, partners, and media guests in attendance. Amidst the fusion of traditional Arabic drumming and modern light and shadow effects, the VOYAH FREE and VOYAH DREAM were showcased. Cultural interactive sessions, such as personalized calligraphy and guzheng performances, added an elegant atmosphere to the event, highlighting the rich Chinese cultural heritage and conveying best wishes.
The intelligent high-end electric vehicle sets a new benchmark.
Following the market entry in the UAE, on May 12, VOYAH FREE and VOYAH DREAM also made a grand appearance at the Qatar launch event held at the Kempinski Hotel in Doha, drawing significant attention and acclaim.
"VOYAH's entry will inject new vitality into Qatar's luxury car market, with its technological integration and luxury experience perfectly aligning with the local consumer demands."
— Yusuf Shamiyeh, Vice Chairman of Qatar Overseas Partner Company.
The VOYAH vehicle launch event in Qatar attracted many local prospective customers who participated enthusiastically. At the event, VOYAH Free and VOYAH Dream won high praise from both the media and customers for their elegant design and cutting-edge technology features, with a strong response on-site. The event not only garnered a large number of prospective orders but also resulted in the rapid delivery of several vehicles. In addition, the company's Passenger Vehicle Overseas Marketing Department reached an important collaboration with local partners, successfully signing a bulk purchase agreement for the VOYAH Free and VOYAH Dream models, laying the foundation for further expansion in the Middle East market.
This dual-city debut of VOYAH in the Middle East is not only the company's first foray into the high-end market in the region but also a key milestone in the expansion of the company's overseas business. As the company's strategic presence in the Middle East deepens, it will not only meet the local demand for high-end electric vehicles but also leverage Chinese culture and cutting-edge technological strength to build bridges of communication. This will effectively drive the value leap of "Made in China" in the global market, injecting strong momentum into Dongfeng's overseas business development.
